- What is the meaning and importance of the image as a means of visual commu- nication (in general and on Instagram)? Images and aesthetics are a fundamen- tal element of things; everything has a good and bad side. It’s about expressing what you feel or what you want the ob- server to feel through an image, so the more direct, pure and compelling the composition, the easier it is to get the message across. © VICENTE PILLADO t16318